Mediating the message: theories of influences on mass media content
It is the hope of the authors that this book will bridge the 'credibility gap' between firsthand experience and the mediated version. Today, questions relating to the media and social change are more important than ever and we hope that this book will provide a framework within which issues like this can be understood. Our emphasis on the news media makes this book most at home in a journalism and mass communication course.
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Accuracy in Media advertising African-American American analysis argues audience behavior bias broadcast channels chapter Columbia Journalism Review communication research corporate cover critical cultural decisions deviant dominant economic Editor & Publisher editors effects elite entertainment ethical example Gans gatekeepers Gitlin goals Hispanic ideology important included individual influences on media interest issues journalists less MacDougall magazines major mass communication mass media mass media content media content media organizations media routines media workers messages minority newspaper newsroom newswork newsworthy objectivity officials organizational ownership paper paradigm percent personal attitudes perspective political president producers professional programs propaganda model public relations publisher questions radio reporters role says shows society sources stories structure theory Tobacco traditional U.S. presidents values violence Wall Street Journal Washington Post Weaver & Wilhoit women York