Tested Advertising MethodsPrentice-Hall, 1974 - 318 Seiten |
Im Buch
33 Seiten stimmen mit dem Suchbegriff "sample" in diesem Buch überein.
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Inhalt
Foreword by David Ogilvy | 7 |
What Kinds of Headlines Attract the Most Readers? | 26 |
How to Put Enthusiasm into Advertising Copy | 67 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
appeal asked B-Complex formula Begin your headline better body can replace Book-of-the-Month Club Charlie City copy testing copywriter cost coupon course curiosity Dale Carnegie Dept effective example famous featured free booklet GALLOPING GOURMET give Graham Kerr Hellmann's help cover mailing idea illustration income John Caples logotype long copy look magazine mail order ads mail order advertisement manufacturer method Milk-Bone money worries month name and address newspaper Norman Cousins opinion test ounce paragraph Pepsodent picture printed probably you feel publications pulling power reader Reader's Digest readership replies riboflavin Rolls-Royce Rybutol sales test salesman sample selected selling sentence simple small ads split-run test story subhead successful Suggestion Number telephone tell test ads there's thiamin things tired TV Guide vertisement vitamins Wall Street Journal words worn out feel write York