Tested advertising methods

Frontcover
Prentice-Hall, 01.01.1974 - 318 Seiten
18 Rezensionen

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Review: Tested Advertising Methods

Nutzerbericht  - David Ferrers - Goodreads

When I worked in the advertising industry this was one of my bibles. A source of wisdom, ideas and inspiration - all based on the solid foundation of years of practical experience, testing, research and feedback. Vollständige Rezension lesen

Review: Tested Advertising Methods

Nutzerbericht  - David Ferrers - Goodreads

When I worked in the advertising industry this was one of my bibles. A source of wisdom, ideas and inspiration - all based on the solid foundation of years of practical experience, testing, research and feedback. Vollständige Rezension lesen

Inhalt

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Urheberrecht

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