Media, audience, and social structure

Sandra J. Ball-Rokeach (Ph.D., University of Washington) is a Professor of Communication and Sociology in the Annenberg School for Communication and Journalism, at the University of Southern California. She is also the Principal Investigator of the Metamorphosis Project. Sandra is author or editor of six books: Violence and the Media (with R. K. Baker), Theories of Mass Communication (with M. L. DeFleur), The Great American Values Test: Influencing Belief and Behavior through Television (with M. Rokeach & J. W. Grube), Media, Audience and Society (with M. G. Cantor), Paradoxes of Youth and Sport (with M. Gatz and M. Messner), and Technological Visions: The Hopes and Fears that Shape New Technologies (with M. Sturken and D. Thomas). Her published articles appear in such journals as Communication Research, Journalism Quarterly, Mass Communication and Society, American Sociological Review, Public Opinion Quarterly, Journal of Communication, New Media and Society, Social Problems, and The American Psychologist. She has been co-editor (with C. R. Berger) of Communication Research from 1992 to 1997, a Fulbright scholar at the Hebrew University and a Rockefeller Fellow at the Bellagio Study Center. She currently is a fellow of the Society for the Psychological Study of Social Issues and the International Communication Association. She also serves on the advisory boards of the McCune Foundations, Southern California Public Radio, and the Research and Learning Group, BBC World Service Trust. Her service on editorial boards includes the Journal Communication, Communication Studies, the International Journal of Communication, the American Journal of Media Psychology, and the Chinese Journal of Communication.