Media, Audience, and Social StructureJeffrey C. Alexander, Sandra Ball-Rokeach, Muriel G. Cantor SAGE Publications, 1986 - 400 Seiten Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content. |
Inhalt
Acknowledgments | 9 |
Sociological Inquiry into the Media and Mass Communications | 21 |
Reflections on the Lost Vision of Communication Theory | 34 |
Urheberrecht | |
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